The Oura Sleep Lab
As the Art Director of The Oura Sleep Lab Campaign, alongside a Copywriter and Creative Director, I played a critical role in shaping the visual and visual direction of this campaign across various channels. This included collaborating with the production company, Anthem to develop a cohesive look and feel that aligns with Oura’s brand identity.
This included creating storyboards, casting, location, props, and coloring that reflect the brand’s values to ensurer visual consistency across tv commercials, digital ads, social media, emails and web, considering each channel's unique requirements.
Director // Nick Woytuk
DP // Tyler Weinberger
Production Designer // Ali Isaksen
Company // Stvdium
Photography // Pat Martin
Social
This included creating storyboards, casting, location, props, and coloring that reflect the brand’s values to ensurer visual consistency across tv commercials, digital ads, social media, emails and web, considering each channel's unique requirements. I worked closely with directors, photographers, and video editors to produce high-quality visuals, ensuring that all content adheres to the established brand guidelines.
