Oura App Illustrations
the process
Selects
Developed the illustration style and brand guide for Oura while creating over 100 illustrations from concept to delivery. The intent was to create a style of illustrations that felt human while translating complex ideas into engaging visuals. Most illustrations are featured in the Oura App, with others found on The Pulse Blog.
From ideation to delivery, each illustration was thoroughly developed through research, various sketches and ideas. While navigating the feedback from various stakeholders, illustrations go from a sketch into color and shading remaining true to the brand and style of Oura.
